Just after making sports highlights reel for sinking a game-winning 3 point shot from the school's logo, University of Iowa's Caitlin Clark is launching a new cereal in partnership with Hy-Vee.

Hitting the shelves on January 11th, Caitlin's "Crunch Time" sugar frosted flake cereal will be available exclusively in Hy-Vee stores.

Proceeds for the cereal will go straight to the Caitlin Clark Foundation, a foundation whos focus is to "uplift and improve the lives of youth and their communities through education, nutrition and sport."

Clark to X (formerly Twitter) to announce the partnership.

Clark signed a Name, Image, Likness (NIL) deal with Hy-Vee in October of 2021 and has since partnered with companies like Gatorade and State Farm.

Read more at KCCI

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