This morning, the new Caitlin's Crunch Time Cereal hit the shelves at select Hy-Vee stores around Iowa, and it's selling quickly.

Available at seemingly most Iowa-side of the Quad Cities Hy-Vee stores, the cereal is quickly selling.

Some stores are limiting the boxes to one per person to ensure everyone will get a box, while others are not, and people are buying the cereal by the case.

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Matt Schweizer
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Townsquare Media
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The boxes also come with a chance to win a signed basketball from Clark herself.

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Townsquare Media
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The boxes have begun selling on eBay as early as 7am this morning, with boxes already selling for 3-4xs their $4.99 in-store price at as much as $20 or more.

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eBay
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Today after the Dwyer and Michaels and Morning Show, Goose went to the HyVee on 53rd St. in Davenport and said that they've been selling the cereal boxes by the case. The manager told Goose they started with 570 units and now they're down to 2. Goose made sure to grab a Caitlin Clark cereal box of his own.

Caitlin Crunch Time Cereal

On Monday, January 8th, it was announced that Caitlin Clark was getting her very own cereal available for a limited time at select Hy-Vee stores.

Hitting the shelves on January 11th, Caitlin's "Crunch Time" sugar frosted flake cereal will be available exclusively in Hy-Vee stores.

Proceeds for the cereal will go straight to the Caitlin Clark Foundation, a foundation whos focus is to "uplift and improve the lives of youth and their communities through education, nutrition and sport."

Clark took to X (formerly Twitter) to announce the partnership.

Clark signed a Name, Image, Likness (NIL) deal with Hy-Vee in October of 2021 and has since partnered with companies like Gatorade and State Farm.

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