Anheuser-Busch Releasing New Seltzer Line
Anheuser-Busch is tired of White Claw dominating the market, so they're apparently just flooding the market with other seltzers so consumers will just say "Screw it, I'll just grab drink whatever I can grab."
Their newest seltzer, Social Club Seltzer, has flavors based on classic cocktails, with three varieties.
- Old Fashioned
- Citrus Gimlet
The drinks will boast a 7% ABV, which is 2% stronger than White Claw.
This is at least the fifth seltzer the company has released since the trend began.
The company invested $100 million into seltzers in November of 2019.
Read more at PR Newswire