Target employees in Tennessee have quietly expressed frustration with a growing issue related to the drive-up service app. While customers may not realize it, a certain habit has become a source of inefficiency and added pressure for the workers who strive to ensure smooth and timely service. In response, Target has made adjustments to the app to address this concern and improve the experience for both customers and employees.

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What Is "Double Tapping"?

The issue, known as "double tapping" among employees, occurs when customers select "I'm on my way" in the app and then immediately follow up with "I'm here" once they arrive at the store. This creates a tight window for employees to prepare and deliver the order, adding unnecessary stress and inefficiency to the process.

For many Tennessee families, Target’s drive-up service has been a helpful way to quickly pick up necessities, especially for those with busy lifestyles. However, the timing of when customers alert the store about their arrival is crucial for smooth order fulfillment. This "double tapping" has disrupted the process and caused frustration for workers who often don’t have enough time to properly gather and pack the items.

Target App
Target App
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Target App Gets an Update

To address this issue, Target has rolled out a new update to the app. Under the updated system, customers will no longer be able to immediately select "I'm here" after choosing "I'm on my way." Instead, a notification will appear informing them that the store needs additional time to prepare their order before they can announce their arrival.

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A Smoother Experience for All

This update is designed to balance customer convenience with worker efficiency, providing a more seamless experience for both sides. Customers, especially those using drive-up services at busy Target locations in Tennessee, will need to adapt to this change, which should help alleviate pressure on employees and ensure that orders are ready for pickup when customers arrive.

For Target, this move reflects their commitment to responding to employee feedback while continuing to offer the convenient drive-up service that customers depend on. The company hopes these changes will lead to more efficient service, improving the overall experience for both workers and shoppers in Tennessee.

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