Hawkeye Football Brought In Majority of $3 Million in Beer Sales Last Year

Thank God for party busses.  Or just DDs in general.  Iowa City is notorious for being a party town, but tailgates before Hawkeye's football games at Kinnick Stadium bring it to another level.

It used to be, that you'd drive up in the morning before a game and be 3 sheets to the wind by kick-off.  Then you've got the whole game to sober up before heading home.  Which just ended up turning into a walking hangover and rethinking your life's choices.

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Then They Started Selling Beer!

Now you don't have to cram so much "pre-game" into the time before the game because Kinnick Stadium started selling beer!

This was great news!

Turns Out, Beer at Football Games is Popular

According to TheGazette.com, "Iowa athletics made $3 million from alcohol sales after sales tax in 2021-22 — the first year of fully selling alcohol at games"

"Most of the revenue after sales tax — $2.4 million of the $3 million — came from football games or the spring open practice at Kinnick Stadium."

What Did Other Sports Contribute?

Not Much.  In fact, they said, baseball, softball, and gymnastics combined make less than $21,000.  Time to step up your game, Baseball, Softball, and Gymnastic fans!

According to iowa.forums.rivals.com: "Customers can purchase a maximum of two drinks at a time. All customers must present an ID. Domestic beer will cost $8.50, and premium beer $9.50. Wine is $8. Alcohol service will be halted before the start of the fourth quarter."

Will alcohol sales climb in the coming years at Kinnick?  Or were people celebrating the post-pandemic/new era of Hawkeye Football in the inaugural year of beer sales?

Either way...we'll continue to do our part to contribute to these numbers.