7-Eleven Wins Legal Battle Against Texas Convenience Store
Less than a month ago, 7-Eleven entered a legal battle with Super 7 Food Mart, a Texas-based convenience store, concerning their trademarked logo. In no surprise to anyone, 7-Eleven won.
In the U.S. Middle District Court suit, 7-Eleven claimed the stand-alone York County store's signage violated the 18 federal trademarks registered by the nationwide firm, which operates more than 7,000 stores and has used the 7-Eleven moniker since 1946.
7-Eleven's logo is described as: "prominent Arabic numeral 7 displayed predominantly in the color red with a curved vertical shank intersected by a six-letter word displayed in contrasting block letters, with the aforesaid displayed within a white quadrilateral, which tapers at the bottom and a surrounding border of contrasting color."
Super 7's logo is described as: "a multicolored logo comprising a prominent Arabic numeral 7 displayed in the color red with a curved vertical shank intersected by a five-letter word displayed in contrasting block letters, with the aforesaid displayed within a white quadrilateral which tapers at the bottom and a surrounding border of contrasting color."
Come on, who can't tell these apart?
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