Sick of Pumpkin Spice, Consumers Are Turning to Maple for Fall Flavor Favorite
There are approximately 270 million pumpkin spice foods and drinks on sale right now. You'd think that would mean we're all buying more of them than ever. But we're not.
According to a research company, the sales numbers on pumpkin spice products have flattened out and that may be a sign that we've gotten bored with them.
There are 49% more pumpkin spice products out this year than last year, but sales are only up 21%. That means we're not really buying what they're selling.
A spokesperson says, "Brands are putting pumpkin spice into everything from cereal to yogurt to coffee. We may be at peak spice."
So what have we moved on to? The leading candidate is maple.
There are 85% more maple products available right now than there were a year ago.
Read more at MarketWatch.