MAW Asks Fellow Brewers to Raise Money for Midwest Farms & Businesses
You may know Glenn from my radio program where we talk beer and beer related topics. He and the folks at Midwest Ale Works are collaborating with Iowa Legend, Carson King.
FOR 9/29/2020 RELEASE
Press Meet & Greet 10/9/20
Contact: Glenn Cole, Brand Ambassador
Carson King is Back with Beer for Relief
“Midwest Legend” beer will support farmers and small businesses in Iowa and Illinois
[East Moline, IL, 9/29/2020] —
Carson King attracted nation attention last year after holding up a sign asking for beer money on ESPN just over a year ago. The young man turned his fifteen minutes of fame into a viral fundraising campaign, raising over 3 million dollars to the University of Iowa Stead Family Children’s Hospital. The campaign was initially backed by Busch Beer but at one point rescinded their involvement. Local brewer Glenn Cole, then of Geneseo Brewing, responded by offering to brew the “Iowa Legend” beer in support of King’s fundraising.
The two have teamed up again this year with the “Midwest Legend” open source brewing collaboration. The blonde ale recipe created by Cole and hosted by Midwest Ale Works in East Moline is being made available to any brewery which would like to brew the beer in support of the cause. The focus this year started as derecho storm relief but has evolved into a relief effort for Iowa and Illinois farms and small businesses struggling for a variety of reasons. Participating breweries are asked to make a donation of $1 for every pint sold.
In addition to the beer recipe Midwest Ale Works have also donated the use of the label artwork and promotional materials.
“The template of the beer label was another fun part of this project”, says Cole, “We ask our social media followers to submit photos they’ve taken in the Midwest. We’ve made these templates available to the participating breweries so that everyone can show off a unique view of this part of the country. The photo we picked for our release is a sunflower field in Iowa taken by Mollie Emerson and she’s credited on the label as well.”
Currently 6 breweries, evenly split between Illinois and Iowa, are registered to participate in the collaboration. Breweries wishing to participate can find out more information and register at MidwestAleWorks.com. Cans of “Midwest Legend” from Midwest Ale Works will be available starting Wednesday in their tap room, located in The Rust Belt business building in East Moline.
Carson King and Glenn Cole will be available for meet and greet at Twin Span Brewing in Bettendorf, Iowa 10/9/20 starting at 11am where they will be brewing with the head brewer of Twin Span, Adam Ross. This will be a great opportunity for pictures of the brewing process with several people involved in the fundraiser!
If you would like more information about this topic, please call Glenn Cole at 618-971-3602, or email email@example.com
Midwest Ale Works is located at 537 12th Ave, East Moline, IL.
They are currently open 3pm-9pm Tuesday-Thursday, Noon-10pm Friday-Sunday, and Closed on Mondays.