North Carolina Target Workers Change App Feature After Customers Annoying Habits

In a move aimed at improving efficiency and addressing concerns raised by its employees, Target has announced changes to its drive-up service app. The modifications come in response to a common customer behavior that has become a frequent source of frustration for workers.

What Is "Double Tapping"?

The issue, referred to internally by employees as "double tapping," happens when customers select "I'm on my way" in the app only to immediately follow up with "I'm here" upon arriving in the parking lot, giving employees minimal time to prepare and deliver the order. The practice has caused inefficiencies and added pressure on workers tasked with fulfilling orders.

For many families, particularly those with busy schedules, Target’s drive-up option has been a convenient way to pick up essentials. However, the timing of when customers alert the store about their arrival is critical for smooth service. According to a report by Business Insider, this "double tapping" has become a growing concern as it disrupts the order fulfillment process and frustrates workers who have limited time to gather and deliver items.

Target App Gets Major Update

Target has now implemented changes to the app to curb this issue. Under the new system, customers will no longer be able to select "I'm here" immediately after indicating they are on their way. Instead, a message will appear, letting them know that "we need some extra time," signaling that more preparation time is necessary before they can announce their arrival.

A Smoother Experience For Everyone

The change aims to balance customer convenience with worker efficiency, providing a smoother experience for both parties. Customers, especially in busy locations across North Carolina, will need to adapt to the new system, which should help reduce the strain on employees and ensure orders are ready upon arrival.

For Target, the move demonstrates a commitment to addressing employee feedback while maintaining the user-friendly service customers rely on. The company hopes this update will lead to more efficient service at its stores and improve the overall experience for both workers and customers alike.