On this date in 2009 Kid Rock introduced us to his new beer, made in his hometown of Detroit, "American Bad Ass Beer".  He introduced it at his concert at Comerica Park, it had about a 3 year run before the brewing company went out of business and closed.  A year later, he helped bring it back again kicking it off at a series of concerts ... but it came to an end again within' the year.  Even if you never got to sample it, you can STILL buy all the merchandise and shirts, etc.