A New Netflix Documentary “Pepsi Where’s My Jet” Is Sure To Be A Good Watch
When a 21-year-old attempts to win a fighter jet in a Pepsi sweepstakes, he sets the stage for a David versus Goliath court battle for the history books.
Pepsi, Where's My Jet?
The new docuseries Pepsi, Where's My Jet? tells the story of Pepsi's ambitious campaign, a multimillion-dollar fighter jet, and a young boy who decided to take on one of the largest corporations in America. (Netflix)
Here is the trailer:
"The year was 1996, and the cola wars were raging. Pepsi needed something huge to compete with Coke so they rolled out their biggest campaign ever: 'Pepsi Stuff' It featured a soon-to-be infamous commercial that claimed for 7,000,000 Pepsi points you could win a Harrier Jet (one of the most advanced military jets of the time). Pepsi execs assumed the astronomical 'price' of the military plane was set high enough to indicate it was a joke, but ambitious & cunning college student John Leonard saw it as a challenge. Enlisting the help (and funding) of mountaineering buddy Todd Hoffman, the 21-year-old hashed out a plan to score the grandest prize of all. What ensues is an outrageous goose chase for the infamous Harrier Jet and a legal battle with Pepsi that changed advertising forever." -Netflix
John Leonard’s demand was simple: All he wanted was for Pepsi to deliver the Harrier jet he believed they had promised.
Pepsi Claimed: The commercial was a joke, as the aircraft cost a staggering $33.8 million and was part of the U.S. military’s air fleet. (No one would believe this is a real offer, right?)
The fighter planes were not commercially available, but Pepsi, Leonard argued, had offered one up as a giveaway.
Ultimately, a judge would be forced to decide whether Pepsi was making a joke or a legally binding offer for the jet.
Dwyer & Michaels Interview
We interviewed the man featured in the film, John Leonard, on air when the case was brewing in the 90s. Leonard’s explained how he was able to buy enough Pepsi points for the carrier jet and how he managed to get through the legal battle.
We won't spoil the story for you, just watch the documentary! Pepsi, Where's My Jet comes out on November 17th.