Taco Bell has decided to launch the rumored subscription service they've been working on, and you could potentially rob the company blind with it if you wanted to.

The service, called the "Taco Lovers Pass," will cost $10 a month, and is available for sign-up through the Taco Bell app.

For $10 a month, you're awarded one free taco per day. Your options can change out for a variety of tacos:

  • Soft Taco
  • Spicy Potato Soft Taco
  • Crunchy Tacos
  • Doritos Tacos
Taco Bell
Taco Bell

Taco Bell tested the program back in September in their Tuscon, Arizona market. The company threw around the pricing from anywhere between $5 and $10. It grew its rewards program by 20%, with the Doritos Locos Tacos Supreme as the most ordered taco.

Obviously, the subscription is meant to draw people in and keep customers coming back. The biggest idea behind this is that you come for your free taco, but also order other stuff too.

According to CNN, Yum Brands (YUM), who owns Taco Bell, said that they're aiming to grow digital sales with more exclusive offers through their app.

Read more at Taco Bell

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