If you've lived in the Midwest, Blain's Farm & Fleet's Toyland has been a staple when it comes to holiday shopping for anyone.

Introduced back in 1957, Bert Blain said “Toyland is about making friends, not making money," and his value of that statement is still used in the store's approach today.

This weekend is the second Toyland Opening Weekend, where the opening day deals extend the entire weekend.

Blain's Farm & Fleet
Blain's Farm & Fleet

Toyland opens on Saturday October 14th at 7am, with the Super Weekend running through Sunday October 15th.

Goose will be broadcasting live from Toyland on Saturday, October 14th from 10am-Noon.

For this year, the theme is “Where Wishes Come True For EVERYONE," which they're bringing in a variety of ways:

  • 2-Day doorbuster pricing on an incredible selection of this year’s hottest toys – from classics like Barbies, Hot Wheels, and NERF to popular NEW toys from Melissa & Doug, Fisher-Price, Leap Frog, and much, much more.
  • The first 100 customers in each store on Saturday, October 14th will receive a FREE Spot-It Mini Game at checkout…while supplies last.
  • Rewards Members also receive a $5 gift card when spending $50 or more in Toyland on Opening Weekend.
  • ALL Toyland deals will be available in-store, online, Buy Online, Pick -up in Drive-thru or through Same-Day Local Delivery service, which can be accessed at farmandfleet.com or on the Farm and Fleet App.

Blain's Farm & Fleet is proudly partnering with Kids Helping Kids. Customers can donate new, unwrapped toys by placing them in designated bins inside our stores, and Blain’s Farm & Fleet will match their gifts up to $250,000 across the organization to help wishes come true for under-resourced children.

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