A new, bright pink flavor of Mountain Dew is on its way to shelves, the first new permanent flavor in more than a decade.

The flavor, Major Melon, is a juicy watermelon flavor.

“Watermelon is a truly transportive taste, evoking feelings of freedom and nostalgia,” said Nicole Portwood, vice president of marketing at Mtn Dew. “We found watermelon to be the number one choice of flavors tested amongst our fans, and MTN DEW Major Melon is our answer for those who are looking for a refreshing charge to keep them invigorated all day long.

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“As a brand, MTN DEW is always pushing the envelope to bring DEW Nation the next bold taste that they crave in a way only DEW can,” Portwood added.

The last permanent flavor that Mountain Dew presented was White Out, which debuted in 2010.

Read more at BroBible

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