A trailblazer in Iowa State athletics will be honored with a limited edition cereal at Hy-Vee.

According to a release from Hy-Vee, Jack Trice, who was the first Black athlete to play at Iowa State, now has his own cereal available in Hy-Vee stores. They're called Jack Trice Hy-Vee Wheat Flakes and you can get them at stores now.


A portion of the sales from the cereal will benefit the Trice Legacy Foundation, which offers scholarships and technology grants to Black students.

Jeremy Gosch, Hy-Vee’s CEO, said in the release:

As an Iowa-based company, we are honored to be part of recognizing the legacy of Jack Trice. Trice was a trailblazer, and his courage and commitment to the university and his teammates will forever be remembered.

Jack Trice & His Mark On Athletics

At Iowa State, Jack was a member of the track and field team and the football team. At the university, he studied animal husbandry and planned to help Black farmers after he graduated. His life was cut tragically short. He sustained severe injuries in his second collegiate football game and died when he was just 21 in Ames.

Iowa State University
Iowa State University

Iowa State is planning a year-long series of activities to honor Jack Trice, culminating with the Jack Trice Legacy game on October 7th and a ceremony marking the 100th anniversary of his death on October 8th.

George Trice, the Executive Director of the Trice Legacy Foundation, said in Hy-Vee's release:

Jack Trice always wanted to do more than his part to help others. It’s great to partner with a company like Hy-Vee that also goes above and beyond in the communities it serves.

You can get more information about the Jack Trice commemoration at jacktrice100.com.

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