A helpful smile in every aisle, indeed!  Hy-Vee is launching a new fundraiser to help fight food insecurity by supporting local food banks in the areas they currently serve.

Even here in the Quad Cities, there are people who struggle.  According to LittleVillageMag.com: nearly 11 percent of Rock Island County and 9 percent of Scott County residents are food insecure.

How Can You Help?

Look for Hy-Vee’s “Food Bank Fridays” where they ask customers to make a donation ($1 or $5) to help feed local families in need.  They say that "funds raised will remain in the local community and provide ongoing support to the area’s food bank."

Follow Hy-Vee

Social media is an incredible way to tell stories so they'll also be featuring a food bank showing how customer donations are making a difference in their communities by helping ensure food banks are well stocked.

According to a recent press release:


“This fundraiser is just one example of Hy-Vee’s ongoing initiative to eliminate food insecurity in the communities we serve,” said Randy Edeker, Hy-Vee chairman and CEO. “We hope our customers, community partners and suppliers will join us in this effort which will have a major impact on the lives of many.”


Hy-Vee has additional fundraisers and special events planned for 2022 to demonstrate its ongoing commitment to creating hunger-free communities. Recently, Hy-Vee partnered with Hormel and local first responders to distribute nearly 7,500 hams to families in need in 10 states ahead of the Easter holiday. The retailer also delivered more than 17 semi loads of food donations to local food banks the week of April 11.

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