Fight Breaks Out in Popeye’s Drive-Thru

I've just gotta ask it at this point: What the hell is so damn special about Popeye's chicken sandwiches that people go to the point of getting physical, and even to the point of killing somebody over it?

A couple waiting in line for their chicken sandwich in the drive-thru were tired of waiting for the car in front of them, who was taking too long. They laid into the horn for longer than necessary, starting an argument between the two couples, which escalated to punches being thrown.

Very NSFW: Language

Police arrived and broke up the fight, but no arrests were made.