Buying the Cheapest Wine on the List Doesn’t Make You Cheap, It Makes You Smart
When you order a bottle of wine while out to eat, do you order the cheap one or do you go with the second or third lowest?
Sommelier Mark Oldman has revealed that most people will order the slightly more expensive bottles so as not to appear cheap. Restaurants have caught on to that method and are cashing in on it.
Wine directors and sommeliers know that most people will spend a few more dollars versus getting the cheapest option. So they'll move an overstocked bottle into the second or third spot.
While you're trying not to look cheap, you might be getting the worst value on the list.
Oldman says that you can avoid this by going with the cheapest option or sticking with establishments that care about their wine.
These restaurants are defined by knowledgeable staff and thoughtful notes on the wine list.
Read more at Business Insider.