Miller High Life is Going Big For New Year’s
Miller High Life is taking the motto, "The Champagne of Beers," to the next level by actually selling the beer in limited edition champagne bottles for New Year's.
MillerCoors wants drinkers in Chicago and Milwaukee to up there drinking game this New Year's. High Life drinkers will be able to grab champagne-sized bottles, complete with foil tops.
“It’s a perfect shareable bottle, and we know the holidays are all about sharing beers and fun times with family and friends,” says Taylor Brown, Miller High Life’s brand manager. “This is a way to remind drinkers we truly are the Champagne of Beers.”