Opening day for Major League Baseball has came and went, not before Hostess got in on the action. They tweeted a photo of a cupcake with baseball frosting and one word.

"Touchdown."

People immediately started ripping on them for using a football term, and they went into damage control mode: They claimed it was on purpose. A spokeswoman said, "The 'touchdown' line was intentional. It's fun and aimed at young audiences who are in on the running joke."