Less than a month ago, 7-Eleven entered a legal battle with Super 7 Food Mart, a Texas-based convenience store, concerning their trademarked logo. In no surprise to anyone, 7-Eleven won.

In the U.S. Middle District Court suit, 7-Eleven claimed the stand-alone York County store's signage violated the 18 federal trademarks registered by the nationwide firm, which operates more than 7,000 stores and has used the 7-Eleven moniker since 1946.

The Patriot News

7-Eleven's logo is described as: "prominent Arabic numeral 7 displayed predominantly in the color red with a curved vertical shank intersected by a six-letter word displayed in contrasting block letters, with the aforesaid displayed within a white quadrilateral, which tapers at the bottom and a surrounding border of contrasting color."

Super 7's logo is described as: "a multicolored logo comprising a prominent Arabic numeral 7 displayed in the color red with a curved vertical shank intersected by a five-letter word displayed in contrasting block letters, with the aforesaid displayed within a white quadrilateral which tapers at the bottom and a surrounding border of contrasting color."

Come on, who can't tell these apart?