Zima Makes Its Triumphant Return This Summer
This is not a drill. I repeat, this is not a drill. Zima, yes, Zima is back. MillerCoors just announced that they're bringing back Zima from the grave for a limited time. It'll go on sale July 4th weekend.
Zima debuted back in 1993 as a "malternative" and eventually made up 1% of the American alcohol market, but its popularity faded and it was discontinued in 2008.
A spokesman from MillerCoors says they're bringing it back because, "'90s inspiration is everywhere, from food to fashion and more, it's clear the decade has made a comeback."
He also says that once this run of Zima sells out, the dream is over and they won't be making any more.
Read more at Milwaukee Business Journal.