We've all been burned enough at this point that we've gotten more careful about giving out our personal information. But your friends? They'll sell you out without even thinking about it.

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A new study found 98% of people would give away their friends' email addresses in exchange for a free slice of pizza. 74% say it's very important to control who gets information about them.

“Whereas people say they care about privacy, they are willing to relinquish private data quite easily when incentivized to do so,” the study’s authors write.

Read more at MarketWatch.

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