Shopping on Black Friday is all about getting the best deals... Or for getting punched in the face over some stupid toy.

At this point, most if not all the Black Friday ads have leaked and the hardcore shoppers are already planning their day. WalletHub analyzed all the ads and found the average discount for each store.

The average discount across all the retail stores is 37% off, pretty much the same as last year. Here are the stores that have a higher average discount:

  1. Belk – 68.9%
  2. JCPenney – 65.1%
  3. Stage – 62.1%
  4. Kohl's – 60.8%
  5. New York & Company – 54.5%
  6. Payless ShoeSource – 50.3%
  7. Dick's Sporting Goods – 49.9%
  8. Macy's – 48.7%
  9. Fred Meyer – 45.3%
  10. Shopko – 45.2%
  11. Sears – 42.9%
  12. Office Depot and OfficeMax – 42.6%
  13. Lenovo – 40.1%
  14. Meijer – 39.8%
  15. Kmart – 37.9%