The McRib is Back, But Only to Half of McDonald’s Locations
Last year McDonald's returned the McRib to us at three-quarters of their U.S. locations. This year only 55% of the restaurants are added the barbecue delight to their menu.
That's right, of the company’s 14,350 restaurants, only 8,000 will be offering the McRib this year.
The boneless barbecue pork sandwich typically attracts considerable fanfare when it returns annually for a limited time. While McDonald's has sold it nationwide in the past, the McRib has become a regional offering in recent years.
Giving more power to regions to decide whether to sell such items is a key part of the chain's effort to turn around its domestic performance, which has struggled amid fierce competition from fast food rivals like Sonic and fast casual players such as Chipotle Mexican Grill.