Over the next couple of months you're probably going to wind buying a bunch of gift cards for presents. Let's be honest, they're way easier than coming up with something thoughtful.

And, if you're not to proud to admit it, here's some useful information for you. A new study has found the most popular and least popular gift cards.

The 10 that people want most are:

  1. Amazon
  2. Visa
  3. Walmart
  4. American Express
  5. iTunes
  6. Starbucks
  7. Target
  8. eBay
  9. Google Play
  10. Sephora

In other words, in most cases, people want gift cards that are as GENERIC as possible so they can use them for a whole range of different stuff.

The 10 least popular gift cards are:

  1. H&M
  2. Michaels
  3. Forever 21
  4. American Airlines
  5. Old Navy
  6. Apple Store
  7. Hobby Lobby
  8. Shell
  9. Cinemark
  10. Cabela's