New Study Finally Figured Out What Time “Wine O’Clock” Is
Have you heard the term "wine o'clock"? Oxford actually added it to the dictionary last year. The official definition is, "the appropriate time of day to start drinking wine."
A new study figured out what time that actually is. Enolytics analyzed two million users who track their wine drinking on an app, and figured out when most people start drinking. And the answer is: 6:30 PM.
They also found that the majority of wine drinking goes on between 4:45 P.M. and 9:00 P.M., with the peak between 6:00 and 6:45.