Thousands of years on this planet, and we're still finding embarrassing new ways to die.

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28-year-old Sam Quilliam in England was fishing off a pier with some friends earlier this month. There's an old superstition that says it's good luck to kiss the first fish you catch that day.

In this case, it was a six-inch Dover sole. While Sam was holding it up to his lips, it slipped out of his hands, shot forward, and got lodged in his throat.

He couldn't pull it back out because it was too far down, and the barbs on its dorsal fin were stuck in his windpipe. Sam couldn't breathe and eventually went into cardiac arrest.

His friends started CPR and called for help. Luckily, paramedics got there a few minutes later.

They could only see the tip of the fish's tail and a paramedic managed to yank it out with forceps. Then they restarted his heart, and Sam's okay.

His doctors don't think he'll have any lasting effects from it.

Read more at Daily Mail.