Lay's just announced the winner of their "Do Us a Flavor" contest, where customers got to submit new flavor ideas. The finalists were "Southern Biscuits and Gravy", "Greektown Gyro", "West Coast Truffle Fries", and "New York Reuben".

(Frito-Lay)

Biscuits and Gravy won. Hailey Green of Noblesville, Indiana suggested the new flavor and will get $1 million, or 1% of their net sales through July if it ends up being more than a million bucks. Each of the runner-ups will go home with $50,000.

Earlier this year, Lay’s offered some insight into Green and her winning flavor: "She has a great appreciation for each locale’s ‘homemade style,’ because it reminds her of her own childhood, filled with memories of eating Southern food in her grandmother’s kitchen,” Lay’s said in a release. “One of Hailey’s favorite dishes is biscuits and gravy — a recipe that was handed down in her family generation after generation."

Yahoo!


Congrats Southern Biscuits and Gravy!

America has spoken! Congratulations Southern Biscuits & Gravy, you are this year's Do Us A Flavor champion!!

Posted by Lay's on Wednesday, October 21, 2015

Invision for Frito-Lay
Invision for Frito-Lay
Invision for Frito-Lay