Jack Daniel’s Now Selling Non-Alcoholic Whiskey-Flavored Coffee

I'm not sure who the target market is for this product. Recovering alcoholics who used to put whiskey in their morning coffee and miss the taste?

Jack Daniel's just announced they're going to be selling a whiskey-flavored coffee, but it's non-alcoholic.

You can buy it online at JackDanielsCoffee.com, and it's not cheap: It's $7 for a 1.5-ounce gift bag or $22 for an 8.8-ounce tin. For those prices, you could buy a ton of Folgers and a bottle of real Jack Daniel's to pour in it.