After a news conference and press release issued today, the iWireless Center will be known as the TaxSlayer Center starting October 1, 2017. This is part of a 10 year, $3.3 million deal.

"TaxSlayer has experienced rapid growth in the Midwest, and we're thrilled to expand our presence there through this strategic partnership," said Chris Moloney, Chief Marketing Officer, TaxSlayer. "Our company is about radically transforming the way people use technology, allowing our hardworking customers to spend less time on the things they have to do and more on what they want to do. We know our customers are passionate about sports and entertainment, and our sponsorships, including the TaxSlayer Bowl, are key to showing them what we offer and providing support to their local communities."

The Center has hosted thousands of top name artists and events including Neil Diamond, Frank Sinatra, Billy Joel, The Eagles, Van Halen, Cher, Kenny Chesney, Taylor Swift and Luke Bryan. The TaxSlayer Center will be leaping right out of the gate with a strong concert line-up including Chris Stapleton, Matchbox 20, Janet Jackson, Justin Moore and Sir Elton John in its first six weeks under the new name.

"Joining forces with TaxSlayer will help us broaden our exposure and bring major artists and world class performances to our community," said Scott Mullen, TaxSlayer Center's Executive Director. "Working with an established financial technology company also has great optics as we market our venue within the entertainment industry nationally."

They can call it whatever they want, to me it will always be The Mark of the Quad Cities.