26-year-old Daniel Boria of Calgary, Alberta, Canada wanted to get some viral attention for his cleaning company on Sunday, so he decided to risk his life. He tied 110 helium balloons to a lawn chair and let them take him up into the sky.

He floated through the air, he's not sure exactly how high he got, but it was high enough to get a lot of attention. Unfortunately for him, some of that attention came from the cops and they arrested him when he landed.

He was charged with mischief since the chair could've hurt someone when it fell and he could be facing more charges for violating Canada's federal aviation laws.

Daniel says the stunt cost him about $20,000 and he wore a parachute just in case things went wrong. "You can spend the same marketing dollars on a billboard, or you can fly, seems like more fun, right?"