Budweiser is Reviving a Pre-Prohibition Recipe
Budweiser is heading back nearly 100 years to bring us a limited edition brew from before the Prohibition era. It's called 1933 Repeal Reserve Amber Lager.
"We are excited to mark the upcoming holiday season and the anniversary of the repeal of Prohibition with this new brew based on a forgotten recipe,” said Ricardo Marques, vice president, Budweiser. “While Budweiser Repeal Reserve is a great tasting Amber Lager, it also tells the story of an important part of our history and gives reason for celebration."
The brew is created from a recipe that predates Prohibition, which started in 1920. It'll be a bit stronger than normal Budweiser with 6.1% percent alcohol by volume. The taste is described as "light, hoppy aroma and a rich caramel-malt taste."
You can get your hands on the 1933 Repeal Reserve today through December 5th. That's the anniversary of the repeal of Prohibition which ended in 1933.
The brewer is also partnering with Lyft to offer New Yorkers a ride in 1930s-era vehicles.
Read more at Anheuser-Busch.