Here's another commercial from about 10 years back (or more).  We made these in a studio with a few rough concepts in mind but no script of any kind…which is painfully obvious.  The director just turned on the camera and let us go.  They filled the studio with different props just to see what we'd do with them. I think they were able to make 6 or 7 commercials from all the footage after a day of shooting.